Designed Out of Japanese Precision: Why Seiko Watches Remain Popular?

17 June 2019

Seiko – the ubiquitous timepiece everyone thinks of whenever the idea of high-quality Japanese-made timepieces is mentioned. Founded by Hattori Kintaro in 1881, it is today one of the most popular mid-tier automatic luxury watches. The brand was originally called ‘Seikosha’ (literally, ‘house of exquisite craftsmanship’) the founded developed clockwork and jewellery prior to entering the watch-making industry.

The company’s long line of wristwatches and pocket watches have combined the best in functionality and durability, with just the right touch of elegance that can stand on its own, even against iconic brands like Cartier and Rolex. Seiko was initially understood to be a ‘budget’ automatic watch that every man could afford.

However, the company’s obsession with precision and the burning desire to step up their efforts to equal – if not even surpass – the Swiss giants of watch making made them develop their own line of premier automatic timepieces that to this day showcase their drive for perfection, quality, and serviceability.

If you are looking to invest in a high-quality timepiece, but don’t have the budget to buy a Rolex, an Omega, or a Tissot, you could just as well invest in a Seiko. For an example, Rolex, while no doubt of high quality and masterful workmanship, has become something of a highly coveted status symbol, so much so that even the average individual who doesn’t care for the engineering and art behind watch making will invest in one.

Seikos on the other hand are for true aficionados of the watch making craft. Here are three reasons why they are a far better investment than other costlier luxury timepieces:

• Affordability – while the Grand Seiko is still costly, it isn’t as costly as a Rolex or a TAG Heuer. One can purchase a high-end Seiko watch for a quarter the price of a brand-new Rolex, and a mid-tier Seiko 5 for even less. If you want to go even cheaper, Seiko also produces some of the finest quartz timepieces in the world.

• Reliability and accuracy – regardless of its more affordable price-tag, Seiko does not stint on reliability and accuracy and delivers something that may even rival some pricier luxury timepieces.

• Ease of repair and maintenance – because Seiko is considered ‘every man’s’ timepiece, it isn’t at all difficult to have them repaired, maintained, and in some cases even replaced. This accessibility allows even the average person who has no clue about horology to properly maintain their timepiece with relative ease.

So, if you are looking for a cheap but reliable timepiece that is practical, long-lasting, and precise, look no further than Seiko Watches!

 

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kenrossjewellers@hotkey.net.au

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